Determine information to be communicated to the public. Select the right media to reach the target audience. Weve all seen at least one movie about flesh-eating zombies taking over (my personal favorite isResident Evil), but where do zombies come from and why do they love eating brains so much? Operates with the understanding that any video, audio, or interviews acquired will be shared with the rest of the media. Describe how to manage the news media at the scene of an incident. This lesson introduced you to the steps to create a preparedness campaign: These steps will help you develop a campaign that will inform the whole community about the importance of being ready and preparedness steps to take. Using acronyms in news releases may:A. You can use different types of media and different avenues to get your message out, including: According to a Pew Research Center project conducted in December 2010, Americans now get most of their news information from television and the Internet, with newspaper readership declining. Joanne H. Moreau: So Mayor Mouse, our mayor, along with the real mayor actually goes to that event and interacts with the people that are present. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 8. At the completion of this lesson you should be able to: In the previous lesson, you learned about the audiences with whom you will need to communicatethe media, the public, and employees and leaders within your organization. Public Information Officer (PIO) - Emergency Management Institute Members of the media do not want to interfere with these tasks, but if they can get close enough to observe and/or photograph they will be happy. The role of the PIO is the same regardless of the type or size of the event. FEMA IS-29: Public Information Officer Awareness Answers D. Identify opportunities for public awareness campaigns. They focus on specific issues or programs to move the public to take action. Resource Typing Definition for Response . Tammy Kikuchi: Having the Joint Information Center for this event was critical. In order to keep a consistent two-way flow of information with the media representatives at the scene, it is important to make it relatively easy to communicate with them face to face. What are priorities within your organization? Consider information about the whole community when identifying topics, including: There is no point in conducting a hurricane preparedness campaign if your area is not subject to hurricanes. There are all kinds of emergencies out there that we can prepare for. Transparency in government promotes efficiency and effectiveness and allows the people in your community to understand and participate in your processes. Even the best writer can make mistakes, particularly when under pressure or in a time crunch. Angie Welling: Reporters understand change really well because our days are always changing, but just have that plan in place, know basically what you want to do, whos going to staff it, what will be available, what hours you will be available for the media. What events nationally and globally are in the news? For some incidents, implementing a media area may be an important way to manage the situation. . The information you provide: In addition to the qualities necessary to be a good PIO, there are skills and knowledge you need to ensure your success. Additionally, it can provide those in executive level roles the necessary knowledge of PIO roles and responsibilities during an emergency. The widespread use of social media means you and your organization need to include social media in your communication strategy. Switchboard: (301) 447-1000 To read this blog, go to:http://emergency.cdc.gov/. On the couples dresser were two heat-seared imprints where Martinez had left his wallet and cell phone as he frantically scrambled to ensure his familys leap to safety. Mayor Holden: We need to get in advance of different things that could happen, and begin to put a television show together to talk about the things that people should be aware of and what they can do. Gathering feedback and heading off problems, Explaining your mission, policies, and goals. In such a scenario zombies would take over entire countries, roaming city streets eating anything living that got in their way. This course is designed for new or less experienced state, local, tribal and territorial PIOs or those who have this role as a secondary function. At the end of this course, participants will be able to: Federal Emergency Management Agency | Emergency Management Institute, Notice to Applicants for EMI or NFA Courses, How to apply for a FEMA Independent Study course (Online Course), How to apply for a course held in EMI (On-Campus Course), Non-Resident Courses (EMI Courses Conducted by States), National Standard Exercise Curriculum (NSEC), Master Exercise Practitioner Program (MEPP), Emergency Management Professional Program (EMPP), National Incident Management System (NIMS), Integrated Emergency Management Course (IEMC), Disaster Field Training Operations (DFTO), Schools Multihazard and Mass Casualty Planning, Virtual Table Top Exercise (VTTX) (Sites participate from home via VTC), Critical Infrastructure Security and Resilience, Exercise Simulation System Document (ESSD), Guidance on COVID protections for EMI students, Please review the IS FAQ's for more information, Define emergency public information and the importance of being proactive. Demonstrate that you are in the knowB. Determines what the public needs to know. Mayor Holden: By having that access it really helped us to quell the various rumors that were out there and we were able to keep the situation calm. NIMS Description of the PIOs Responsibilities. All social networking sites allow users to find people they know among the members, or look for other members with similar interests or affiliations. Increase community preparedness is not specific. Public Information and Warning . More than 70% of the illnesses, hospitalizations and deaths are guys. When considering whether a goal is attainable, ask yourself: Do I have the skills and resourcesor can I get themto achieve this goal? The EMI training program provides PIOs with the opportunity to learn and practice the tasks of gathering, verifying, coordinating, and disseminating public information at all levels of government.. The activities a PIO chooses in non-emergency times (95%) has a significant impact on how successful he or she will be in the 5% spent in emergency response and recovery. C. request additional assistance through the National Public Information Support Network. Promote government programs and activities B. Public information entails the processes and systems that enable effective communications with various target audiences. You should set a realistic deadline and interim benchmarks, as needed. Social media sites help disaster survivors look for lost family members and pets, and provide information on where to get assistance, where to find shelter, and how to give aid. News briefings or conferences and interviews are times when you will need to know how to (or prepare a speaker to) present information and respond to questions. Mayor Holden: Sometimes you have to get your story out very quickly. With an eye on public safety, the mayor began looking for a way to educate people about disaster preparation and response. The latest information on activities, events, and resources. Traditional media (print, radio, television). Managing Public Information for All Hazards Incidents Year in and year out, nearly 1,400 Arizonans get heat related illnesses so serious that they end up in an emergency department. EMI is introducing a limited number of IS courses that have been translated to the Spanish language. Picture of EMI Campus with Emergenct Mangement Institute sign in foreground and Buildings N and O in the background" title="The campus of FEMA's National Emergency Training Center, located in Emmitsburg, Md., offers a beautiful environment for first responders, emergency managers and educators to learn state-of-the-art disaster management and response. The Governor declared the emergency following a similar declaration by Liberty County. At the completion of this course you should be able to: The remainder of this lesson presents information on your role as a Public Information Officer (PIO). Their three-bedroom condo was almost immediately choked in smoke and he could hear screams from below as roaring flames billowed from the balcony outside his front door. . Functions of the Public Information Officer - emilms.fema.gov Generally, there is no review before modifications are accepted. The Governors declaration allows the use of State resources in paying the costs of fighting the fire. The following table shows what you need to provide for a television story, the advantages of television, and its limitations. Describe the role of the Public Information Officer (PIO) in an emergency. Each time this test is loaded, you will receive a unique set of questions and answers. They tell the public about services and programs that can affect their lives, like information about staying healthy, fire safety, and changes in community college tuition. Test the message on a safe audience B. Describe the role and function of the PIO. * The social media links provided are for reference only. 50% C. 25% D. 5%, 9. Resident/Non-Resident, Trainer Program, etc. But all four occupants miraculously escaped and the 45-year-old dad told the Ventura County Star: We thank God that were alive, regardless of what we lost up there.. Is there any restriction on the information to be released? 3 Step Guide for Assistance, Federal Emergency Management Agency | Emergency Management Institute, Notice to Applicants for EMI or NFA Courses, How to apply for a FEMA Independent Study course (Online Course), How to apply for a course held in EMI (On-Campus Course), Non-Resident Courses (EMI Courses Conducted by States), National Standard Exercise Curriculum (NSEC), Master Exercise Practitioner Program (MEPP), Emergency Management Professional Program (EMPP), National Incident Management System (NIMS), Integrated Emergency Management Course (IEMC), Disaster Field Training Operations (DFTO), Schools Multihazard and Mass Casualty Planning, Virtual Table Top Exercise (VTTX) (Sites participate from home via VTC), Critical Infrastructure Security and Resilience, Exercise Simulation System Document (ESSD), Guidance on COVID protections for EMI students, Please review the IS FAQ's for more information, IS-29 Public Information Officer Awareness, E/L0388 Advanced Public Information Officer, Master Public Information Officer Program, Special collection: Emergency Management Institute student papers, E/K0389 - Master Public Information Officer Implementing Communications Strategies for Whole Community Leadership, E/K0393 Master Public Information Officer Applying Advanced Concepts in Public Information and Communications, E0394 Master Public Information Officer Mastering Public Advocacy Plans to Create an Effective Community of Stakeholders. %%EOF D. The ninety-five (95%) segment of the 95/5 concept, 5. Monitor to determine if the media coverage is: Whether or not your organization is using social media, you should still monitor it. Serves as a press secretary for the Agency Executive or Senior Official during the incident. Holding the session indoors, if possible. Many edits, however, can be made in real-time and appear almost instantly online. Prior to establishing the location for this media area, ask yourself the following questions: Another method you may need to employ to manage the situation is a media pool. A defining characteristic of wiki technology is the ease with which pages can be created and updated. You cant manage who shows up but you can and should manage contact with the site. News releases should provide accurate, factual information that is attributed to its source. An important part of the PIOs relationship with the media is knowing what they want. During an incident, the media wants: At an incident scene, after you have conferred with the Incident Commander to assess the situation, you can begin to manage the situation by making contact with the media. Communicate information to enable people to prepare for an incident and to make decisions during an incident to protect lives and property. NIMS provides a consistent, systematic, proactive approach to guide departments and agencies at all levels of government, nongovernmental organizations, and the private sector to work seamlessly to prevent, protect against, respond to, recover from, and mitigate the effects of incidents, regardless of cause, size, location, or complexity, in order to reduce the loss of life and property and harm to the environment. This feature can facilitate abuse of the system. D. is only useful on television infomercials. The Governor repeated his request that everyone use caution and heed warning messages on TV and radio, or in their newspapers. The word zombie comes from Haitian and New Orleans voodoo origins. if4-0lP,H^F1!P`8FF@T br.afQP0G@U@} )F%H (wtP9 lF `PFn*Lks]k^s9LgsXxh|s ]bpa Making sure community members understand the events that unfold during severe weather, pandemics, and non-emergency scenarios . You have many resources available to ensure that the information reported about an event and your organization is true and accurate. Admissions Fax: (301) 447-1658, Independent Study Program Imagine your living room exploding in flames and your family cut off from the only door down the stairs from your second-floor condominium. (Unit 3), Recall preparation techniques that contribute to a successful media interview. Jeff Leduff: We are the first line of information for the rest of the team because were out there all the time. This lesson presents information on how to effectively communicate with the media and the whole community. C. PIOs need to have a thorough understanding of the communities they serve. 'Ss S>*2MbX^f At the completion of this lesson you should be able to: The previous lesson introduced tools the PIO can use to communicate with the community. That you will get them information and be back to brief themand then do so. Include information on evolving media contacts, instructions, and resources. A media pool: Note: Media pools can cause disagreements among the media. Emergency management guidance for public- and private-sector organizations C. A database of Federal-level emergency incidents D. Another name for the National Response Framework, 21. Quantify results when evaluating public information efforts. The heat on the desert floor isnt just a nuisance, its expensive & lethal. The successful PIO develops credibility and builds relationships with the media by consistently: More information on media relation skills and managing the media is presented in Lessons 3 and 5. B. describes a writing technique applied to social media content. Different types of written products include the following: View actual news releases, statements, and fact sheets on the InciWeb site [http://inciweb.nwcg.gov/]. Overview: The FEMA IS-29.A course was published on 8/5/2019 to familiarize participants with the concepts underlying the PIO role. Remember to treat amateur journalists the same as you would any other journalistwith courtesy and respect. Web sites can link to social media sites, help you collect email addresses, display videos, house blogs, or link to other Web sites. Where do they go and how do they get there (e.g., do they spend time on public transportation, do they visit the library, do they go to sporting events, etc.)? The Zombie Survival Guide identifies the cause of zombies as a virus called solanum. But its not just preparedness information that the mayor and his team also have a plan for, they also have focused on how to provide critical and accurate information during an emergency by including every emergency response agency in the Emergency Operations Center the EOC and embedding the media in the communication process. Create clear and easily understood messages. This lesson introduced you to different tools you can use to communicate your message as a PIO, including: In the next lesson you will learn how to prepare quality written products for these tools and how to speak effectively with the media and to the public. C. Identify all the news media covering the area. In all cases, the campaign will include a compelling message and a clear link to the organizations overall goals and priorities. A good overview of ICS is provided in the independent study . %PDF-1.6 % I would urge you to be careful whenever you travel, Smith said. B. cause the intended audience to act on requests in the message. . Coordinate access to policymakers and others (e.g., first responders and disaster survivors). Sound bite B. Many times at the scene of an incident a media area can be set up to facilitate the enhanced flow of information between the PIO and the media. Tammy Kikuchi: I would say it, whatever expense it takes for your Public Information Officers to get the training, spend it. Do you know what to do to protect yourself and your family? 1943 0 obj <>/Filter/FlateDecode/ID[<9229C3A5CD7F8A409FF242859AD01E9B>]/Index[1928 28]/Info 1927 0 R/Length 89/Prev 779652/Root 1929 0 R/Size 1956/Type/XRef/W[1 3 1]>>stream Establish contact with other agency PIOs. Overview: The FEMA IS-29.A course was published on 8/5/2019 to familiarize participants with the concepts underlying the PIO role. (Unit 3), List the steps of the 8-Step Model for Strategic Communications. Describe the role of the PIO in an emergency. News releases are one of the most commonly used tools for PIOs. Add to the measurable statistics C. Enlist support and involvement of organization personnel while communicating a consistent message D. Demonstrate commitment to the organization, 16. An important difference in these evolving media is that anyone can report the informationit could be a reporter, you, someone in your organization, or anyone in the public. The training courses listed below include those delivered at the state, local, tribal, and territorial level as well as higher-level training managed by EMIs subject matter expert training teams. (Unit 4), Given a scenario, apply the 8-Step Model to a public awareness campaign. Select the correct definition Public Information A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. Work within the emergency management system. Questions to answer when evaluating a public awareness campaign include the following: You can collect data about your campaign in different ways. Sometimes logging in for a session is recommended, to create a wiki-signature cookie for signing edits automatically. Selects the right tools for the messages. This lesson focused on how to communicate effectively, which involves: In the next lesson you will learn how to use your tools and skills to communicate information about being prepared to your community. Later in the day, Deputy Mayor Mike Tracy and I stood in the same bedroom, getting a first-hand briefing from Fire Chief Kevin Rennie and Capt. Responds to the media while respecting restrictions on the release of sensitive information. When something happens, the PIO needs the media to get information to the public but also needs to manage the scene and guide the story. Use the media area for all media releases and conferences. How or what can your community learn from these events? What actions and resources are being used to achieve the objectives? Are there warnings or other critical messages to be communicated to the public? This training focuses on both parts of the equation. Mayor Holden: We have what they call Mayor Mouse, and Mayor Mouse basically is operated to go to various schools. 140-character stand-alone micro-blog statements. Some tips for speaking publicly and improving your responses (or assisting and preparing a speaker) are: When distributing written products or speaking to the media, you will often need to work with a person to get your information out. Develop and implement your campaign by setting a goal, creating a message, choosing your medium, and identifying timing. A news release should be used when an activity or incident is newsworthy based on: News releases should be printed on your organizations letterhead and include a header with contact information (name and number), date, and a news release number. Write out the full term on first usage, as appropriate.