As we will explore in depth throughout this post, much of the global success of K-Pop stems from how it appeals to a broad array of listeners via catchy music, wholesome themes, attractive idols, and exciting dance routines, thus allowing it to easily translate across cultures. Out here they are younger than the age guidelines, which is 13- and there are people in their 80's or maybe even older. Top 15 Instagram Updates By K-Pop Idols (1st Week Of March 2023), 18 Pairs Of K-Pop Idols And Korean Actors Who Have The Cutest Friendships, K-Pop World Tour Guide And Schedule (March 2023), [Update] March 2023 K-Pop Comeback/Debut Schedule, 6 Female K-Pop Idols Who Share The Name YuNa, Hanteo Music Awards 2022: Results And Winners, Top 33 Most Followed Korean Actresses On Instagram & Other Korean Actresses' Instagram, Top 34 Most Followed Female K-Pop Idols On Instagram & Other Idols' Instagram, 7 Female K-Pop Idols Who Look Stunning In The Hime Cut. If you are an admin, please authenticate by logging in again. to incorporate the statistic into your presentation at any time. K-pop fans are creative, dedicated and social - we should take them Ailee | Chuu | EXID | Mamamoo | Oh My Girl | Viviz | Yerin | Yuju, Served by: Proxy/SOF-S4-1/63->c0tb676c (c8ab7c86), loonaverse into the cosmic world & flover garden . You can only download this statistic as a Premium user. Eachadministrator is in a different time zone so that they can cover all hours of the day, dividing the days into hours-long shifts. K-Pop in the Eye of International Fans - Towards Data Science Don't miss out on the latest news and updates from your favorite artists, and connect with a community of K-pop fans from around the world. K-pop fan groups are large, active and growing - #KpopTwitter was included in 6.1 billion Tweets in 2019, 15 per cent higher than 2018, with Thailand, South Korea, Indonesia and the United. Data Shows BTS Is Gaining More Diverse Fans And Growing In - Kpopmap Of course the survey is not representative of "every" BTS fan from around the world, but academics can only dream of getting close to half a million respondents for their research. For years, Beliebers stood above all other fan armies on social media. As with Asia, these Korean companies are using K-Pop as brand ambassadors in Latin America while simultaneously supporting Korean cultural centers and K-Pop contests. Audiences who are 45-54 years old make up 7% of traffic to the site. First thing first, well see the demography of the surveys respondents. Television channel is the third most frequent media they access (54.22%), and it includes Korean television channels such as KBS World, Arirang TV, and many more. In line with the above fact, it can be seen that almost all of the respondents watch K-pop music videos and the majority spend 1 hour a day watching the videos. You can also find the Tableau Public visualization dashboard Ive created to support this article. To do this, we looked at the Top 200 K-Pop artists in terms of Spotify Monthly Listeners, although we excluded BTS and Blackpink from our analysis due to their outlier status as global megastars. Kpop - SlideShare Other East Asian countries have a somewhat misleading representation within this data. This is to be expected given the size, diversity, and cosmopolitanism of these two cities. those military men are loyal fans lol, I clicked on this expecting lots of females buying Red Velvet and Mamamoo albums I definitely was not disappointed LOL. K-pop fans deploy their networks and social media clout to consistently raise awareness of charitable causes, sharing resources across the globe to make the world a better place. Conversely, as a smaller city, Lima performed the softest, declining on Instagram (-75 percent) and Spotify (-22 percent) over this 5-month period. In summation, we see that K-Pop has evolved to be a widespread genre not only regionally, but across the globe as well. When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genre's fanbase. Happy reading! First, the greatest percentage of consumption/engagement can be found in East and Southeast Asia. Business Solutions including all features. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). The country has no comprehensive anti-discrimination laws to protect LGBTQ South Koreans, and. Looking at South America, we see that major capitals such as Santiago and Lima consistently land in the Top 10 for K-Pop fandom. Please create an employee account to be able to mark statistics as favorites. For instance, LG has had business partnerships in Panama since 1962, when it became an export hub for televisions. Koreans began immigrating to the region as early as 1905, and by the middle of the century, several waves of immigrants had settled in Mexico, Brazil, and Argentina. Following the US, there are 31 respondents from Europe and 28 from Canada. var F14249_sb_requiredFields=new Array();var F14249_sb_validateFields=new Array();F14249_sb_requiredFields.push('F14249_sb_Category');F14249_sb_requiredFields.push('F14249_sb_email');F14249_sb_requiredFields.push('F14249_sb_feedid');F14249_sb_requiredFields.push('F14249_sb_publisherid');F14249_sb_requiredFields.push('F14249_sb_cids');var F14249_sb_fieldcol='#000000';var fbz_F14249_sb_logged=false;function F14249_sb_wait_fn(){try{if(!fbz_F14249_sb_logged){fbz_SmartForm('F14249_sb',feedblitz_full_form);try{s('F14249_sb');}catch(e){};fbz_FitForm('F14249_sb');var F14249_sb_wait_img=fbz_formMetrics(14249,1);fbz$('F14249_sb_wait_img').innerHTML=F14249_sb_wait_img;clearInterval(F14249_sb_wait);fbz_F14249_sb_logged=true;}}catch(e){}} Netizens commented, "Oh wow, I didn't know STAYC was popular with females," "STAYC is unexpected," "I thought Kep1er would have more male fans, but I guess not," "I didn't know Cherry Bullet had a majority of fans be males, lol," "There are so many unexpected female idols who have more female fans than male fans," "I thought MAMAMOO would have the most number of female fans," "and "This is a cool list. K-Pop artists are now cracking the Billboard 100, collaborating with US superstars, and selling out stadiums. Use Ask Statista Research Service, people who experienced South Korean cultural contents, Original question:
This is unsurprising given its large multi-cultural population. 4. aespa It is no doubt that this industry plays a crucial role in increasing the economic growth of South Korea. 's reach on Twitter, Next Big Sound would expect around 1,700 over the past two months. So again pick an age. allkpop is a registered trademark of 6Theory Media, LLC. Chart. In summation, we see that K-Pop has evolved to be a widespread genre not only regionally, but across the globe as well. Statistics reveal genders and age groups attending SEVENTEEN - Koreaboo However, the digital streaming and social media marketplace is saturated with local competitors such as Line Music, resulting in deceptively low consumption across US services like Spotify and YouTube. Next, we dug deeper into the two main regions of interest Asia and the Americas and examined trends seen across countries. Below are the age demographics fan report for third generation K-Pop idol girl groups. statistic alerts) please log in with your personal account. K-Pop Music, News, and Culture - KPOPSource.com Length of Participation in K-pop: The distribution of the respondents in terms of the 'age' of their K-pop experience is bimodal. 2. However, the popularity of the kpop genre is that as been spreading across the nation. Show publisher information 9 Kpop Demographics That Will Change The Way You See Kpop I swear by Hypebot every morning over breakfast. Derek Sivers Founder, CD Baby, Hypebot is the most focused music business centric resource we have. Celia Hirschman One Little Indian, Downtown Marketing & KCRW-FM. They run fan sites, create self-designed band merchandise and produce. This might be because they have a bigger than ever awareness amongst the general public and casual listeners, which is a big indication that BTS will soon become a household. However, EXO was shown to have the highest percentage of males (9.3%). This statistic is not included in your account. With BTS and BLACKPINK being the latest artists to capture our attention, the catchy, polished music with picture-perfect idols regularly sells out arenas worldwide. Over the past two months, BTS saw over 36 million mentions, nearly 4,000 times as many as Next Big Sound's expected rate. Profit from the additional features of your individual account. Music Business, Data Analytics, and Culture Insights From Chartmetric, Youve successfully subscribed to How Music Charts. For instance, LG has had business partnerships in Panama since 1962, when it became an export hub for televisions. Here for the Music. i can't read korean [Price List], 5 Steps For Sending The Perfect Demo Submission. Yet K-Pop has made great strides in bridging the cultural divide. Popularity of South Korean pop music (K-pop) worldwide in 2021 [Graph]. 28 Feb 2023 06:29:24 (image via Vivid Seats) Vivid Seats also notes . The most frequent media that Kpop fans access is Youtube (89.66%), while the second most is the social media such as Facebook, Twitter, and all (74.15%). In addition, K-Pops openness to incorporating local culture has transformed it from a Korean art form to a truly globalized cultural powerhouse, one that has managed to attract both foreign direct investment and soft power for the homeland. You need a Statista Account for unlimited access. Polish K-Pop fans' average age. | Download Scientific Diagram (It's no coincidence that Exo and BTS were the twofanbases who most frequently took out ads in Times Square.). The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Optimism, modesty, love, self-improvement, hard work, and restraint are all wholesome departure from Western Pop music, meaning K-Pop represents a "new and cheerful start" to the youth of South America. You need at least a Starter Account to use this feature. Figure 7: How long have you been a K-pop fan? There was some surprises like Loona's female count being so high, 70% is really high for girl group. Considering the fact that young women make up a significant demographic in K-pop . K-Pop Activism and U.S. Politics, Explained - Vulture Korean pop culture has been steadily taking over the world since 1992 when Seo Taiji & Boys first took the stage and incorporated English lyrics, dance, and hip hop elements into their repertoire. On September 9th, statistics have been disclosed, showing both the genders and age groups of fans attending SEVENTEEN, BTS and EXO concerts. The top two percentage figures show the gender demographics while the two digit figures on the very bottom represent the age demographics. Please hit me up on LinkedIn if you have any questions or just want to have a further chat with me! 2007 - 2023 6Theory Media, LLC. Eagle eyed fans managed to spot BTSsalbum in Apples latest iPhone 7 presentation. You may opt-out by. Lalu, benarkah fans Kpop terbesar ada di Indonesia? To use individual functions (e.g., mark statistics as favourites, set Get your K-pop fix at KPOPSource.com - the ultimate destination for all things K-pop! +17 Polish K-Pop Fandom: Phenomenon, Structure & Communication Book Full-text available Dec 2018 Julia Trzciska The book was written for people who would like to learn more about Polish K-Pop. They'refollowed closely by BTS, who have a Twitter audience that's about five times the size of Exo's. The enigmatic business continues to inspire the rest of the global music industry with its legendary fandoms and theres always more to discover. In part, this is due to South Koreas position as an economy driven by exports. You can find a list of these artists and their global reach below: We then analyzed global consumption and engagement patterns across three main channels: Spotify (Monthly Listeners), Instagram (Followers) and YouTube (Views). Japan, the second largest music market after the United States, has a massive K-Pop following. Excited fans at KCON 2017 at LA Convention Center (Photo by Greg Doherty/Getty Images). There are 240 respondents in this survey with 140 of them come from the US. Following them, there are 35% of the respondents believe K-pop is time-consuming. However, Africa is completely ignored in the discussion. The large discrepancy in Spotify Monthly Listeners across these two regions is due to its muted presence in East Asia. These cities possess a young, enthusiastic, and wired audience, making them ideal target markets for K-Pops preferred demographics. Please do not hesitate to contact me. Like to Laugh. Idols are usually young. This is a BETA experience. In the past week, they sawover 24million, more than 14,000 times what's expected. Dec 28, 2020. All Rights Reserved. BTS an acronym for Bangtan Seonyondan, which loosely translates to "Bulletproof Boy Scouts" in Korean is composed of members Kim Namjoon (stage name RM), Kim Seokjin (Jin), Min Yoongi (Suga),. There are also historical and economic ties with the region. K-Pops growth in Latin America is an interesting phenomenon, because on the surface level, geographic proximity, linguistic variation, and cultural differences could lead some to write off the region as fertile ground for the genre. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. 10.14.20. Many agree that an idol group will have a higher chance of success of their fangirl ratio is exceptionally high. This is all to say that K-pop fans like the BTS Army are aware of a notable shift in charts in the streaming age: The more data savvy and proactive your fans are, the more power they have to. While Korea is the epicenter of K-pop, the genre has long been understood to be one of Koreas most successful exports. It turns out that BTS is the most favorite K-pop group from all countries with the USA as the country that has the highest number of respondents. Though more pronounced, this echoes trends seen across Asian cities, a sign that video consumption of K-Pop could be softening. Many of the others are boy bands from across the globe: America'sWhy Don't Weand PRETTYMUCH, the U.K.'sNew Hope Cluband Latin America'sCNCO. Recently, Aladin Music gathered up the data of their online customers who purchased albums from the website and listed up the ratio of female and male fans who purchased girl idolalbums. These cities possess a young, enthusiastic, and wired audience, making them ideal target markets for K-Pop's preferred demographics. When looking at the top cities represented in the North American region we see that U.S. metropolis such as Los Angeles and New York consistently make the list. Similarly, large metropolitan Brazilian cities such as So Paulo and Rio de Janeiro are also represented. In total, 1477 K-Pop fans from 92 predominantly Western countries fully completed an extensive online survey measuring fanship, fandom and psychosocial outcomes (happiness, self-esteem and social connectedness). RT @Iunaryunho: This whole "25+ year olds shouldn't stan kpop artists" debate is WILD to me like it's MUSIC. The survey result shows that the majority of respondents profession, which is students, specifically females, mainly spend below $50 for buying their favorite group merchandise and concerts ticket. K-pop Radar talks "Fandom Data" and how they measure artist popularity In terms of frequency, Indonesian cities are represented the most in this Top 10 list, while other countries boast only a few cities. In, Korean Foundation for International Cultural Exchange. Already well associated with other mediums of Korean cultural exports such as video games, cuisine, and cinema, Gen Z proved an enthusiastic fanbase for K-Pop icons. K-pop fans are willing to utilise this "fan economy" to boost social media metrics for their idols, influence social issues and impact the economy in real ways. 19, 2017, in Los Angeles. Check your email for magic link to sign-in. The geographic proximity allows for easy dissemination of music, encourages cross-pollination of digital streaming services and facilitates live shows. Korean Foundation for International Cultural Exchange. "Popularity of South Korean Pop Music (K-pop) in The United States in 2019. Participation is voluntary and all information is confidential. This is consistent across both Instagram Followers and YouTube Views. According to this list, Brave Girls had the most male fans buying their album at 88.7%,and STAYC had the most females buying their albums at 76.9%. (Fans voted by tweeting the hashtag #BTSBBMAs. Here we take a peek inside the global phenomenon that is K-Pop, as Chartmetrics Tamur Yusifzai answers the question: why is this genre so wildly popular, and where is its biggest audience? But the connection between K-pop and the Thai protest movement has also been more than a political entry portal. But there are two acts, both K-pop, who leave the rest in the dust. Register in seconds and access exclusive features. Out of the cities mentioned above, Mexico performed the strongest, showing an absolute growth in both Instagram (817 percent) and Spotify (68 percent) metrics since March. You can find all of the codes I used in this project here. "If a song is streamed a lot, may it be by the artists fanbase or the general public, it shows what music people are appreciating. While Korea is the epicenter of K-pop, the genre has long been understood to be one of Koreas most successful exports. Finally, we dove deeper to look at top regional cities for K-pop and their performance historically to determine the trajectory of this trend. We used the Brandwatch Consumer Research platform to search for social media mentions of BTS from January 1 2013 to December 31 2022. K-pop is a genre of South Korean popular music. This is then followed by either the United States, Peru, or Chile, with the order depending on the medium of distribution. Lisa Manoban, Hirai Momo, Myoui Mina, Minatozaki Sana!How are non Koreans changing the Kpop industry! Even some of the adults are just annoying because they like to argue about everything. Another, BTS Views, is dedicated to tracking their YouTube views, while BTS VotingTeamis all about hashtag-driven voting. Mamamoo arent on that list, but I know they have more female listeners too. There's an entire Twitter account -- BTS on Billboard! K-Pop artists are now cracking the Billboard 100, collaborating with US superstars, and selling out stadiums. While previous responses to K-Pop idols were mixed, several underlying factors made for a more receptive audience during this time period. ", Korean Foundation for International Cultural Exchange, Popularity of South Korean pop music (K-pop) worldwide in 2021 Statista, https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/ (last visited March 04, 2023), Popularity of South Korean pop music (K-pop) worldwide in 2021 [Graph], Korean Foundation for International Cultural Exchange, February 14, 2022. STAYC STAYC had a majority female fanbase in album sales, with 76.9% female and 23.1% male. "BTS always seem to do better and better after each comeback, especially on the charts. Bieber saw close to 390,000 mentions in the past week, while he was expected to see right under 100,000. BTS ARMY in their 30s or 40s only totaled 4.24 percent and 2.02 percent respectively. How K-Pop Fandom Operates as a Force for Political Activism - Time Without any further ado, please enjoy this article. Results of this study indicated that K-Pop fanship was significantly predicted by a several K-Pop demographic and fandom . There are of course male fans, but male fans virtually avoid male idol groups. (Photo by Jordan Strauss/Invision/AP), both significantly outperformed other artists with similar reach, there are a small number of artists whoare. One of the administrators behindthe BTS on Billboard! Similarly, Samsung established an assembly plant in the 1980s in Tijuana to manufacture a variety of appliances. For six years straight beginning in 2011, Justin Bieber topped the likes ofTaylor Swift, One Direction, Selena Gomez and more to win the Top Social Artist Award at the Billboard Music Awards, one of the two fan-voted awards at the annual show. Then you can access your favorite statistics via the star in the header. While previous responses to K-Pop idols were mixed, several underlying factors made for a more receptive audience during this time period. Culture Queen. Setidaknya ini juga terlihat dari animo penggemar saat BTS Meal diluncurkan beberapa waktu lalu. K-Pop itself has been crafted with the goal of accessibility in mind. Testing Our GRAMMY Predictions for Best New Artist and More, Meet the Hispanic Artists Finding Success in India, Call for Submissions: Become a Writer for the Chartmetric Blog. Instagram shows the largest deviation from these trends, with Mexico, Chile, and the United States comprising nearly 90 percent of K-Pop followers. K-pop acts take up the three top spots on Billboard's Social 50 Chart. In order to know the K-pop industry in the eye of the international audience, especially the western, I conducted an analysis of K-pop popularity and audience based from the survey that was done by Saanjana Rraman in February 2019. BLACKPINK STATS (I/A) on Twitter Statista. While geographic proximity has the strongest correlation with the fandom of K-Pop, over the last 10 years, the genre has managed to overcome this boundary and has established a burgeoning audience in both North and South America. If you are an admin, please authenticate by logging in again. Finally, we dove deeper to look at top regional cities for K-pop and their performance historically to determine the trajectory of this trend. Five Kpop Games You Can Download & Play on PC for Free Few predicted the global appeal of K-Pop and its rise in the West, and it will be equally difficult to determine if K-Pop can deepen its roots as a musical style. K-pop has always been associated with complex videos and memorable visuals. English translation: According to this list, Brave Girls had the most male fans buying their album at 88.7%, and STAYC had the most females buying their albums at 76.9%. Over the last decade, the value of music industry exports from South Korea has grown at a Compound Annual Growth Rate (CAGR) of 38 percent and is projected to crack $1B in 2020. First was the young, diverse, and digitally native Generation Z coming of age. Based on the chart below, we can see that a big portion of respondents is getting to know K-pop from 3 to 4 years ago, around the year of 2016. 10 Mind-Blowing BTS Facts and Statistics | Brandwatch On the other hand, theres no significant difference between those who listen to K-pop for 24 hours (44.16%) and those who listen to K-pop for 5 hours or more (41.67%). The Civic Hijinks of K-pop's Super Fans | by wishcrys | Data & Society In addition, K-Pop's openness to incorporating local culture has transformed it from a Korean art form to a truly globalized cultural powerhouse, one that has managed to attract both foreign direct investment and soft power for the homeland. Jakarta, Bangkok, and Quezon city posted performance in lock with one another, while Taipei proved to be the weakest performer. K-pop popularity in the U.S. 2019 Published by Statista Research Department , Feb 28, 2022 According to a survey conducted in the United States in 2019, around 29.4 percent of respondents. Most cities displayed varied results across Spotify and YouTube due to a variety of streaming opportunities in the region. Already well associated with other mediums of Korean cultural exports such as video games, cuisine, and cinema, Gen Z proved an enthusiastic fanbase for K-Pop icons. Change Consent | Kpopmap 2022. Do Viral Moments Mean More for Music Than the Super Bowl Halftime Show? Various kinds of merch can be found in the form of light sticks to an album. BTS and their fans -- the BTS ARMY --deftly ended Bieber's six-year streak to win the Top Social Artist Award at theBillboard Music Awardsto the tune of more than 300 million votes worldwide. Are K-Pop fans living in the West mostly Asian? - Quora Mexico is also a large consumer of K-Pop, landing in the Top 2 cities in terms of Spotify Monthly Listeners and YouTube viewership, although it appears further down the list (No. It isn't just BTS fans who are this passionate. Meanwhile, all transgender respondents with a total of 4 people come from the US. [GIVEAWAY] Win VVVIP tickets to PIXY's 'KARMA IS A B 2023 USA TOUR!'. Top North and South American Cities for K-Pop. With over 300 K-pop Topics to follow on Twitter, it's now easier than ever to see and participate in the best conversations every day about the K-pop . Koreans began immigrating to the region as early as 1905, and by the middle of the century, several waves of immigrants had settled in Mexico, Brazil, and Argentina. Currently, you are using a shared account. "Popularity of South Korean pop music (K-pop) in the United States in 2019." Looking at the Top 200 K-Pop acts across the globe, we see several trends arise. Imagine telling (for example) a Metallica fan, or any other fans of artists with older fan demographics that they're too old, you'd seem otherworldly, they'd laugh in your face. Get full access to all features within our Business Solutions. February 14, 2022. You need to sign in so you can join the quiz. Why Doesnt Elon Musk Fund Twitter Until It Turns Around? The large discrepancy in Spotify Monthly Listeners across these two regions is due to its muted presence in East Asia. Out of the cities mentioned above, Mexico performed the strongest, showing an absolute growth in both Instagram (817 percent) and Spotify (68 percent) metrics since March. That said, K-Pop has shown itself to be a catchy and resilient art form, solidifying its position as a genre thats increasingly popular worldwide. K-Pop's recognition of Black Lives Matter - The Washington Post account. Of course, there were a handful of idol groups who had an even number of males and females buying their albums. When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genres fanbase. Fans cheer as K-Pop group BTS performs in Central Park, May 15, 2019 in New York City. At other times,many of their daily efforts are focused on keeping upsocial media engagement to maintain their strong positions on social media-driven Billboard charts. Warner Bros. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces.